One of the benefits of belonging to BCRTA is access to the Member Advantage program. From time to time members receive mailed offers from Advantage partners. We are working to improve this program.
Here are some answers to questions we have had about the mailings.
1. Mailing Lists and “Who Sent This?”
We will be moving to more clear labelling on envelopes, to indicate that this is a mailing generated as a benefit of membership, with offers for services from Members’ Advantage Partners. Instead of getting one offer, we may bundle them together as one mailing. We follow up with partners to gauge the effectiveness of mailings. We want members to receive offers that are relevant and useful.
Your information is always protected. Advantage partner firms are not given access to your information. We have an arrangement where the Advantage partner forward their ad to a professional “Mailing House” which prints the material, uses the mailing list that BCRTA manages, and sends the finished pieces through the mail. The only way the Advantage Partner learns about you and your details is if you choose to respond. Members can be assured that their privacy is always protected.
We are currently reviewing the language of all mailing materials for tone and clarity, and the packaging of the mailing. We want to make sure members understand clearly what the offer is, and the offer is the best it can be. The content will clearly state the nature of our relationship with the Advantage Partner.
Advantage Partners pay the cost of the mailing.
2. Why Bother Mailing?
Our Members’ Advantage Partner programs offer members good deals on products and services, and this is a benefit of membership valued by many. We have received a handful of emails expressing concerns about mailings, but many more members have responded positively, expressing interest in exploring the offerings. Positive responses outweight negative responses by a factor of twenty to one.
Our Advantage partnerships provide members with discount and preferred offers, and some send a portion of your purchases to support the work at BCRTA. You can see the numbers in each annual report. It amounts to many thousands of dollars each year. These funds help keep your annual membership fees at a very reasonable level.
So there are plenty of positive reasons to provide this service to the members who want it. But that doesn’t invalidate the concerns of those who prefer to not receive mailings, and we want to respect all members’ wishes. So that leads us to the next point.
3. How Do I Make it Stop?
We are developing some more detailed information to go into future mailings that explain the program and will offer members an easy way to shut off all future mailings of this kind. If you are not interested in getting these promotion pieces, we don’t want to bother you with them.
You can take action now, if you like. If you wish to not receive any mailings, please email firstname.lastname@example.org and simply say “Do not send me any further partner promotional mailings.” Please include your name and address so we can be sure to take you off the mailing list.
4. The Bottom Line
The BCRTA values your membership in our association and we value your direct and honest feedback about your experience. What sort of offers are helpful to you? Let us know. Your feedback helps us do better and be better. We measure “better” by the quality of our member experience. We want your experience to be the best it can be, and we trust that the steps we are undertaking will help do that.